404 Redirect to Homepage SEO Services
Why 404 Redirect to Homepage Hurts Your SEO (What Google Actually Recommends) Key Takeaways Redirecting 404 errors to your homepage creates soft 404 penalties that confuse Google’s crawlers and strip away valuable link equity from broken URLs. • Google explicitly discourages homepage redirects: Martin Splitt confirms that redirecting all 404s to the homepage wastes crawl budget […]